About Simulation Studios

Simulation Studios builds and facilitates executive-led business simulations for leadership development and strategy execution at Fortune 500 companies, since 2003.

Testimonials

"The Business Simulation courses developed for our organization have been extremely well received by leaders across our organization - driving financial learning across, down and through the organization."

Large US Equipment Manufacturer

"Working with Bill was an outstanding experience from start to finish, very supportive, developing a world class business simulation for McDonald's UK..."

Lucy Clough, CLO, UK

"...absolutely knocked it out of the park. We couldn't have been more happy with the end results."

The Boeing Company

"I’d rate Bill a 10 out of 10 for the ease of working with him in responsiveness, intelligence, flexibility and trustworthiness."

Eric Nuss, Henry Schein Dental Supplies and Equipment

"For just a basic simulation, the prices were pretty comparable. But when you talk about modifying to our language and customizing and just being more customer focused, really the other providers that we looked at had add-ons for everything, so that would have cost us extra. But Bill said, “Here's what you're going to pay for the experience and the customization.” With Bill, there was an expectation that he was going to make sure [the business simulation was] right for [us] and align it for what [we were] doing as part of his normal service."

Heather Hess, Former Head of Leadership Development at Caterpillar

The Simulation Studios story

Bill Hall spent his corporate career in high-tech leadership and turnaround roles at companies including Apple, Nortel, AOL and Skype. Again and again he saw the same pattern: a company could have a great strategy, but without leaders who understood the business and were aligned behind it, the strategy went nowhere. He also saw that leadership training rarely stuck unless people could practice it in a setting that looked like their real business.

He founded Simulation Studios in 2003 to close that gap. Since then, the firm has built and facilitated more than 500 business simulations for companies including Boeing, Caterpillar, Novartis, Sephora and McDonald’s. Bill designs and facilitates every engagement himself, one reason many client relationships have lasted more than ten years.

Simulation Studios is boutique by design. We take on a limited number of engagements each year, work closely with our clients’ own teams, and tell you honestly when you don’t need a custom build, or a simulation at all.

In 2018, Simulation Studios received a Brandon Hall Group Excellence in Technology Award (Bronze) for Best Advance in Leadership Simulation Tools.

Talk through your program

No pitch, just an honest read on what fits.

More from our clients


"Bill and Simulation Studios absolutely knocked it out of the park. The level of customization, responsiveness, and quality that went into the development and launch of our simulation was far beyond expectations. We couldn't have been more happy with the end results."

Drew Foster, Boeing Company

"Bill was fantastic to work with in customizing the SIM to our Core Competencies. The process is seamless and the SIM was extremely well received by our Senior Managers (to quote them: "More of this please! The SIM was very relevant to what we do everyday!")."

Colette Harper, BDO LLP

"Creative, smart, personable and able to flex to the client needs. These are just a few of the reasons. I highly recommend Bill Hall. He was a terrific strategic partner for us in developing a leadership development course that engaged our participants and resulted in high impact learning. His ability to work with stakeholders and master the nuances of our culture made it a standout experience for all involved."

Heather Bock, Hogan Lovells

"After much review, our company decided to partner with Simulation Studios for our initial business simulation, and we are so glad we did. Simulation Studios projects professionalism, excellence, and teamwork in every action they take ... what an impact they have had."

Kevin Candler, Express Scripts

"Bill is a strategic partner with whom it is a pleasure to collaborate. His brilliance and charismatic personality allow you to co-create solutions that are relevant and meaningful to the desired learning outcomes. During conversations, his intuition allowed him to probe further when ideas were not clearly expressed, which gave us time for deeper thought and greater clarity. He remained agile during the process, resulting in an iterative process that allowed us to create a leadership development experience that was even more comprehensive than originally planned."

Michelle Nash, Hogan Lovells US LLP

"Bill helps innovate new ideas. I think he's a great business partner. Some people are very transactional, but this [experience working] with Bill feels like a business partner."

Colette Harper, BDO LLP

Why Simulation Studios

  • Built and facilitated by a former executive who has run a P&L outside the training industry

  • 500+ simulations built or tailored since 2003

  • Trusted by Fortune 500 companies for more than 20 years

  • No sales quotas, and we’ll tell you if you don’t need simulation

  • Client relationships that last 10+ years

  • References available on request