Learn a little about who we are and what we do.

What We Do, Who We Are

This two-minute video provides a basic introduction to what Simulation Studios does and who we are.


"Bill combines the best strategic thinking with the ability to make things happen on a day to day basis.:

Shaan Pruden, Sr. Director at Apple, Inc.

"I’d rate Bill a 10 out of 10 for the ease of working with him in responsiveness, intelligence, flexibility and trustworthiness."

Eric Nuss, Large US Based Dental Supply Company

"The Business Simulation courses developed for our organization have been extremely well received by leaders across our organization - driving financial learning across, down and through the organization."

Large US Equipment Manufacturer

"Working with bill was an outstanding experience from start to finish, very supportive, developing a world class business simulation for MacDonald's UK..."

Lucy Clough, CLO, UK

"For just a basic simulation, the prices were pretty comparable. But when you talk about modifying to our language and customizing and just being more customer focused, really the other providers that we looked at had add-ons for everything, so that would have cost us extra. But Bill said; “Here's what you're going to pay for the experience and the customization.” With Bill, there was an expectation that he was going to make sure [the business simulation was] right for [us] and align it for what [we were] doing as part of his normal service."

Heather Hess, Former Head of Leadership Development at Caterpillar

"...absolutely knocked it out of the park. We couldn't have been more happy with the end results."

The Boeing Company

The Simulation Studios Story

Bill Hall comes from the upper ranks of high-tech turnarounds. He spent many years working with top tech companies, including Apple, Nortel, AOL, and Skype. During his corporate-turnaround years, Bill learned that a company might have a great strategy, but without effective leadership and employee alignment, the strategy was as good as dead. Bill also realized that leadership development concepts aren’t helpful unless participants understand how leadership works. His efforts to create an effective corporate learning environment eventually led to Simulation Studios, where he built a team of likeminded former executives.

Since 2003, Simulation Studios has partnered with many of the most successful global companies to craft business simulations. We create experiences that apply leadership-development programs and strategic-change initiatives in a compelling learning environment. By design, we’re boutique and easy to work with, providing an exceptionally high degree of personal attention.

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A Few More Public Endorsements

"I’d rate Bill a 10 out of 10 for the ease of working with him in responsiveness, intelligence, flexibility and trustworthiness."

Shaan Pruden, Apple, Inc.

"Bill is one of my favorite vendors to work with. He always has the big picture in mind when developing learning; focusing on the program objectives!"

Kelly Funke, Caterpillar, Inc.

"Bill and Simulation Studios absolutely knocked it out of the park. The level of customization, responsiveness, and quality that went into the development and launch of our simulation was far beyond expectations. We couldn't have been more happy with the end results."

Drew Faster, Boeing Company

"Bill was fantastic to work with in customizing the SIM to our Core Competencies. The process is seamless and the SIM was extremely well received by our Senior Managers (to quote them: "More of this please! The SIM was very relevant to what we do everyday!")."

Colette Harper, BDO LLP

"Creative, smart, personable and able to flex to the client needs. These are just a few of the reason, I highly recommend Bill Hall. He was a terrific strategic partner for us in developing a leadership development course that engaged our participants and resulted in high impact learning. His ability to work with stakeholders and master the nuances of our culture made it a standout experience for all involved."

Heather Bock, Hogan Lovells

"After much review, our company decided to partner with Simulation Studios for our initial business simulation, and we are so glad we did. Simulation Studios projects professionalism, excellence, and teamwork in every action they take ... what an impact they have had."

Kevin Candler, Express Scripts

"Bill is a strategic partner with whom it is a pleasure to collaborate. His brilliance and charismatic personality allow you to co-create solutions that are relevant and meaningful to the desired learning outcomes. During conversations, his intuition allowed him to probe further when ideas were not clearly expressed, which gave us time for deeper thought and greater clarity. He remained agile during the process, resulting in an iterative process that allowed us to create a leadership development experience that was even more comprehensive than originally planned."

Michelle Nash, ogan Lovells US LLP

"Bill helps innovate new ideas. I think he's a great business partner. Some people are very transactional, but this [experience working] with Bill feels like a business partner."

John DColette Harperoe, BDO USA

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  • Facilitators have at least 10 years of actual P&L experience
  • Exceptionally high track record and high personal attention
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  • Proven track record with great references