With a new year can often come a renewed sense of changing and/or implementing a new corporate strategy. The group of people that drive this corporate strategy often know the entire enterprise’s business landscape better than anyone. It is here where the problem with getting the strategy off the ground resides. As a business strategist, we fail to understand that most managers don’t know the landscape as well. This is where the frustration comes from: The managers within the enterprise are unable to drive the strategic change they are being asked to drive. This is simply because they don’t have the knowledge necessary to feel confident in the change. But, the good news is that there are ways to alleviate this fundamental problem.